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The history of Colinâs jeans brand
The history of made to measure jeans by Colin’s started in 1983 when a Turkish businessman Nurettin Eroglu and his four brothers established a small garment manufacture called “Eroglu Holdingâ€. Originally the factory produced coats and down jackets, but in 1986 the first jeans were manufactured there. That year the trademark “Kulis†was introduced. The production grew and by 1992 the company manufactured 1500 pairs of jeans a day. The brand was that year renamed and called “Colin’s Jeansâ€. The first sewing factory occupying a space of 10.000 square kilometers was opened.
In 1993 the company begins to export its jeans abroad. Today Colin’s Jeans are sold in the USA, Western and Eastern Europe, Russia and Middle East.
Colin’s Jeans brand has chosen the right marketing strategy from the start. Unlike other Turkish manufacturers of denim, Colin’s Jeans brand didn’t try to copy jeans models produced by world established companies. Instead of this the brand made inexpensive clothes of good quality and advertised for its own trademark. This policy contributed to the success of the brand all over the world.
By the end of the 1990s Colin’s Jeans already had 11 shops in Turkey and 6 shops abroad. The brand also introduced a new more expensive denim line called “Loftâ€. In 1997 Central Office and trading center Marka&Marka in Istanbul were opened. According to the conception Marka&Marka Eroglu started production for the leading world manufacturers of custom tailored jeans: Levi’s, Calvin Klein, Tommy Hilfiger, Lacoste, Next, Polo, GAP, Ralph Lauren, Lee Cooper, Matalan and Liz Clairbone. In 1998 a factory occupying a space of 35.000 square kilometers was opened, followed by the largest denim clothes manufacturing factory in Europe opened in 2003 and occupying a space of 45.000 square kilometers, capable of producing 17 million of clothes pieces a year. In 2005 Eroglu Company Group bought one of the biggest jeans brands in Europe “Big Starâ€, fortifying its positions on the world markets.
Today the company is represented in 33 countries and has more than 24.000 employees. The brand produces men’s, women’s and children’s clothes and each season introduces more than 2000 models of customized jeans for the new collection, following the latest trends of the world fashion. Colin’s represents an entire production cycle, including draft designing of jeans models, construction, curve gradation, sewing of clothes pieces, packing and delivery of ready goods to the customers. The most progressive technologies of processing and dye are used in Colin’s Jeans manufactory.
The product range includes jeans, denim jackets, shirts, skirts, waistcoats, dresses, shorts, overalls, as well as cotton and knitted wear like tops, T-shirts, sweaters, smocks. Colin’s also continues to manufacture outer garments, coats and jackets. Clothes for children and various accessories also belong to the product palette of the company.
The brand now has 300 shops in Turkey and more than 1000 abroad, thus becoming a rightful competitor of the leading world denim brands.
About the Author
custom jeans by GetWear, Stella Tornton fashion journalist
Ralph Lauren – NY SS2010
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